When it comes to producing products, we believe it takes three key components: 1) market research to find who has the best product, 2) deciding what you can create that will set you apart from the rest, and 3) respecting every part of the production process. In this month’s blog, we will share our experience with producing products with purpose.
Market Research the Best Products
When it comes to producing any product you desire to create, one strategy is to conduct some market research to find what are best products being produced presently. This can be done with a simple Google search to see what are the top 5 or ten products in a particular category of interest. For example, “Top Ten CBD Oils”. Once you find the product in your category of interest, do your due diligence to review the specifications of the product. In the case of CBD products, you would want to read and review the product ingredients (if provided) and CBD content. Also, you need to read the customer reviews and ratings for the product. Customer reviews and ratings provides feedback that can be useful in the “Do’s and Don’ts” when planning and developing your own CBD products. For example, reading the customer reviews might provide you with a glimpse of why the customers like the product like fragrance, usage, and/or health benefits. Conducting market research on the best products can provide insight for customer appeal and product quality. Lastly, look at the pricing of the best products. This can aid you in determining a price point for your products.
Creating A Unique Product
After you have done your due diligence with market research, take some time to develop a plan for your product. When planning product development, think about what could put your product in the category of the best and make your product unique. For our bath and body product line, we put great thought in aesthetics, fragrance, aroma, user, and aid to pain. We wanted our bath and body products to be for everyday maintenance for relaxation and skin hydration. Also, we wanted to produce products that burst with fragrance and provided an olfactory utopia or “OMG” response. Our bath and body products are infused with high quality CBD and all natural ingredients. When it comes to the uniqueness of your product, put the necessary time into the product planning stage. Have fun in doing so.
Respect The Production Process
After you have done your market research and developed your plan for your product creation, execute your product production. At Ubiquitous Enterprises LLC, we learned that patience through the testing phase of our product production was key. We had to learn to respect the process. Meaning, we did not rush through each step of production. From measuring the correct amount of CBD oil for the chemistry, down to the fine details of labeling and packaging, we made sure the finish products are what we envisioned them to be. We took to time to leverage relationships and get the coaching and consultation from some of the best to give us the guidance we needed. The true litmus test to the respect we gave the process is the reviews we have received from our customers who purchased our products. The respect you give to the process can determine successful outcomes.
Conclusion
When it comes to producing your own products, it is important to know it requires more than wishful thinking and just a concept. To produce a product that is high quality and unique, do your due diligence to conduct market research, develop a plan with product uniqueness in mind, and respect the time, details, and expertise of others in the production process.
We hope you like our blog! Please leave us a comment. If you find value in this blog, share it with your network. Lastly, check out our bath and body product line. Take advantage of our Labor Day Sale. Buy 2 products and get a UE CBD bath soap FREE.
